True digital transformation
Tom Dixon is a brand as well as a person, with very strong aesthetic opinions of what was needed in a digital storefront. The initial phase involved strategy workshops resulting in defined user journeys and UX prototypes based on mobile first methodologies. The outcome was a very clear need for an eCommerce site that could visually express the brand and also deliver an immersive customer experience.
“Combine the creative with the commercial…”
MARK PURDY, HEAD OF DIGITAL, TOM DIXON