Salvo 1968

M1 to M2 migration and re-design to re-launch the UK’s largest Italian food wholesaler.
The Brief


Salvo 1968 are the UK’s largest wholesaler of Italian food and have been serving London’s best restaurants and Cafes for over 50 years. They led the way with their first B2B online platform and were one of the pioneers of moving away from traditional Sales People and moving customers to be self service through their website.

5 years on and many of Salvo’s customers have begun to follow suit and with the impending end of support for Magento 1 Salvo hired SOtech to take on the re-launch of their B2B platform. The brief was simple, Re-design the entire site to modernise the brand and add a focus on eCommerce best practises to help them increase basket sizes, conversion rates and customer engagement.

The solution


While the Salvo site is purely for B2B customers, we believe that B2B customers expect the same level of useability, experience, performance and features as a modern B2C customer. We therefore designed the site as it is was a luxury B2C food retailer – then added in key B2B features using Magento2.

Added focus on increasing basket size

By utilising Magento’s Related, Cross-sell and Up-sell product features.

Bespoke Prices for different customers

Using Magento’s Tier Pricing synced to customer groups.

Customer Minimum Order Values

By Accesses Salvo’s Microsoft NAV ERP system to populated bespoke customer attribute values

Bespoke Customer Catalogs

Using the highly rated extension from the Magento Store and configuring based on Salvo’s requirements for some customers to see products only available to themselves.

The Results


Salvo 1968 now have a beautifully optimised website across Desktop, Tablet and Mobile with a better focus on Product Imagery, Brand content and User Journey. The project was delivered on time and within budget with zero downtime from M1 to M2. Since the site has launched the brand has seen both traffic and sales increases and has been able to use the website as a showcase of new product launches at trade events and onsite with customers.

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