We know that there is no magic formula for the perfect email marketing campaign, but there are definitely things that make people happy to receive your emails. Here are a few:
• An intriguing subject line
• Authentic and honest content
• A single focus email with one choice / click through option
• It can be viewed on all of their devices
44% of email recipients made at least one purchase last year based on a promotional email, you could really be missing out if you don’t mail out to your customers.